Anyone who has followed the cafe racer resurgence closely can likely name numerous points at which the scene truly became mainstream.
Citroen did something similar with its DS 3 Cafe Racer edition, while numerous fashion labels and perfumeries have attempted to cash in on the craze for all things retro and two-wheels.
That H&M ‘Modern Essentials’ image of David Beckham riding his custom Triumph with a tiny Kevin Hart perched on the back seat still haunts us to this day.
ARES Design, the Italian coach building company that famously transformed a Lamborghini Huracan into a De Tomaso-inspired Panther and beefs up the Land Rover Defender beyond belief, has now seemingly jumped on said bandwagon.
CEO Dany Bahar (yes, he of ex-Lotus fame) claims that he wants to “create all kinds of so called ‘boys’ toys'” that aren’t limited to the four-wheeled variety.
An official press release states that many of the company’s customers will have a motorcycle in the garage and that due to the “current fashion for retro-style machinery”, ARES now offers take on a BMW R nine T-based scrambler.
Although boasting the single sprung seat that’s more typically associated with a bobber (pedantry at its finest), the ARES creation goes hard on the raw materials by creating a carbon fibre tank cover and roping in the assistance of its in-house leather specialists to clad the pew.
Aluminium units replace the standard cylinder head covers, while the exhaust system has been overhauled to create a unique soundtrack.
Just 25 of these machines will be made, with each starting at a staggering $49,000. It seems like a helluva lot of dough to us.
Granted, the R nine T’s central rear spring strut has been swapped out in favour of a more scrambler-friendly twin shock system, while the single swingarm has also been ditched for a pair of swinging limbs.
The rear disc brake is also covered to make it appear more like a period correct drum brake, while lamps have been replaced with modern LEDs and retro-style switches added for effect.
It is a lovely thing to behold, but we’d argue that builds like this go against all that’s great about the scene – namely getting creative on a budget, working with local builders or simply doing it yourself, rather than throwing heaps of cash at a ready-meal racer.
Maybe you disagree? Hit us up on the usual social channels and have your say.