Jimmy Cregan, better known as the man who shook up the iced coffee game, is throwing a monster party to celebrate all things automotive with his very first RideClub Rally.

The event, which will be on a strictly invite-only basis, has been opened up to those who have joined the Jimmy’s RideClub, an all-encompassing collection of petrolheads and two-wheel fanatics exclusive to Jimmy’s.

Starting at the Iced Coffee HQ, the ride will see cars, motorcycles and even bicycles head to a special location in the wildest reaches of Dorset, where food, live music and shedloads of madcap activities await revellers.

Jimmy's Iced Coffee Ride Club Rally 2017

“The 2017 RideClub Rally is the first of it’s kind for Jimmy’s,” explains the hirsute man himself . “We’re hosting a ’24 Rally’, which includes a ride out from our HQ, through some amazing landscape, to a field in an undisclosed location where we’re throwing a party.”

“The rally is for our RideClub members, family, friends and business dudes who are close to us at Jimmy’s.

“They can expect to hear great music, take in the sights of the amazing Jurassic Coast, enjoy awesome food and drink and take part in some pretty stupid activities,” he adds.

Jimmy's Iced Coffee Ride Club Rally 2017

If you missed out on ticketing first time around, fret not, because the guys at Jimmy’s just released a further 100 tickets for the event.

Those wishing to get involved simply need to sign up to the RideClub (it’s free) with an image of your whip and a brief description of what makes it special.

“As we’ve booked wall to wall sunshine for this event, it’s gonna be a hit. We’re already pumped about planning the next one,” says Jimmy.

Jimmy's Iced Coffee Ride Club Rally 2017

Flat-Out will be on hand to document the event, so check back in May for more tasty action.

Search #TheRideClub and #KYCU on the social streams for more.